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    MCBC's Eggs & Issues

    MCBC's Eggs & Issues Image gallery

    Presented by Monterey County Business Council at Embassy Suites Monterey Bay - Seaside

    October 15, 2010

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    Guest Speaker

    Rhonda Motil, Executive Director of the Monterey County Vintners and Growers Association

    Blue Grand Canyon™? Thermal Rainbow™? What do these terms have to do with the local wine industry?

    She will discuss the new branding platform for the Monterey County Vintners and Growers Association. The new messaging and marketing tools that the group has recently launched has helped to capture the uniqueness of the region and to differentiate Monterey Wine Country from other winegrowing areas – while also gaining recent media attention in Sunset Magazine, the San Francisco Chronicle, and the Quarterly Review of Wines, to name a few.

    Ms. Motil will discuss the group’s efforts in building the marketing campaign, the current launch plan, the grants that have been won to support the efforts, and how local businesses and partner industries can collaborate with MCVGA.


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      • Venue Info

        Embassy Suites Monterey Bay - Seaside

        1441 Canyon Del Rey Blvd.
        Seaside, CA 93955

        Full map and directions

      • Admission Info


        $ 25 per person

      • Dates & Times

        October 15, 2010


        7:30 – 9:00 am

      • Accessibility Info

          Currently, no accessibility information is available for this event.

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