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    Idea2Venture™: Entrepreneurial Training Program

    Idea2Venture™: Entrepreneurial Training Program

    Presented by Monterey County Business Council and Institute for Innovation and Economic Development

    March 27-June 26, 2012

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    Idea2Venture™ is an intensive entrepreneurial training program targeted at early stage ventures in the Monterey Bay region looking to launch new ideas and technologies to market. Idea2Venture’s practical, hands-on training format promotes rapid venture/idea development, refines the idea, and then artfully communicates the offering through concise writing, presentation and self-promotion. The unique action-learning process utilizes an interdisciplinary roundtable framework that cultivates real-time solutions, teamwork and networking.

    It is being offered by the Monterey County Business Council and the Institute for Innovation and Economic Development, in conjunction with the Lyles Center for Innovation and Entrepreneurship at Fresno State. Cost is $495, with limited enrollment.

    "This is the breakthrough that we need to bring creative talent and thoughts to the forefront of business creation and job development," says MCBC President Mary Ann Leffel.

    The Problem

    Entrepreneurs starting a new venture face tremendous uncertainty and complexity. Successfully commercializing a new venture requires a mastery of idea development skills and tools. "The idea is only 5 percent of it," says Prashant Joshi, an expert who helps entrepreneurs, start-ups, inventors and others commercialize their concepts. "It's the execution that's critical."

    Joshi, Program Director for Technology Commercialization at the Lyles Center, is among the professional trainers who will share their expertise during Idea2Venture™. He has worked with hundreds of individuals and teams on everything from intellectual property protection to strategy and has seen the pitfalls that can derail even the most promising of ventures: Underdeveloped ideas, emotion-driven decisions, and a lack of planning or concrete data.

    How Idea2Venture™ can help

    Previously, these skills could only be learned through starting a venture and “learning by doing.” Now, with Idea2Venture™, instructors can assist attendees with each stage of the idea development process. Each week, the course is focused on developing the entrepreneur’s idea through learning of skills in a chronological sequence of startup actions. Among the issues to be covered in this intensive eight-session program are idea feasibility, different forms of business ownership, financing, licensing and reporting requirements, business and marketing plans, exit strategy and intellectual property.

    The end game is to launch ambitious fast-growth companies, innovative products, and technologies that make a dynamic and lasting economic change in the Monterey Bay region. "Our motivation," Joshi says, "is to see businesses succeed.”

    Program Schedule & Application

    Idea2Venture's eight training sessions run from 6 to 9 p.m. Tuesdays, except for a Saturday, April 28th public lecture (8 a.m. to noon) and the June 12th session for Final Draft Reviews and Presentation Practice (5 to 10 p.m.). The program culminates in a graduation event on June 26th from 6:30 to 8:30 p.m., which is open to the public.

    To apply, download the program application at, and submit completed form to or fax (831) 648-0458. Be sure to apply early for a spot in the program!

    • At-a-

      • Venue Info

        CSU Monterey Bay

        at Inter-Garrison Rd. near 8th St.
        Building 490 - Oaks Hall
        Seaside, CA 93955

        Full map and directions

      • Admission Info


         Tuition: $495 – eligibility requirements apply.

      • Dates & Times

        March 27-June 26, 2012


         6 PM - 9 PM

      • Accessibility Info

          Currently, no accessibility information is available for this event.

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