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    BUSINESS

    Regional Economic Development Marketing

    Regional Economic Development Marketing

    Presented by Monterey County Business Council at CSU Monterey Bay University Center

    February 13, 2012

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    Monterey County Business Council Atlas Advertising

    The Monterey County Business Council Presents ...

    COMPREHENSIVE, REGIONAL
    Economic Development Marketing,
    Attraction, Expansion & Retention

    Monday, February 13, 2012

    CSU Monterey Bay
    University Center - Living Room
    @ B Street and 6th Avenue
    Seaside, CA

    10 AM - noon

    Come hear from the experts about the fundamentals of developing and implementing a high-impact, comprehensive economic development marketing plan. Businesses looking to locate or expand need accurate, up-to-date and credible information, and communities need rock-solid marketing techniques to reach the needs of the business community. Learn how to craft our community's message by reviewing online marketing fundamentals, GIS technologies, website design, and current trends in site selection.

    By Invitation Only - Free to attend but RSVP required by Fri, 2/10/12 to Kim Wadsworth, kwadsworth@mcbc.biz.


    ABOUT THE SPEAKERS

    Ben Wright, CEO
    Guillermo Mazier, Business Development

    Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences.

    Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30+ states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. In Tucson, AZ we have helped Joe Snell, a new executive, surpass expectations for prospect activity, fundraising, and national recognition, all in a new organization with a new staff. In San Francisco, we have helped Mayor Gavin Newsom’s Office to engage the Bay Area business community positively and proactively, and doing so with marketing for the very first time. In Metro Denver we were part of an effort to help a city that had been off the map for economic development for a decade to remake its image, craft targeted industry messages, raise 15 million, and dramatically increase prospect activity.

    For more information about Atlas Advertising: www.atlas-advertising.com


    • At-a-
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      • Venue Info

        CSU Monterey Bay University Center

        Sixth Ave
        Seaside, CA 93955

        Full map and directions

      • Admission Info

        Tickets:

         Free to attend but RSVP required by Fri, 2/10/12

        Info Phone: 831-883-9443

      • Dates & Times

        Dates:
        February 13, 2012

      • Accessibility Info

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